Die Paarlse drankreus, die KWV, het onlangs die verkryging van die ikoniese Red Heart Rum-handelsmerk van Pernod Ricard Suid-Afrika aangekondig. Hierdie strategiese toevoeging verryk die KWV se portefeulje, wat hoofsaaklik deur Vasari Beverages besit word, met Masimong Group Holdings (Masimong Group) en Rand Merchant Bank (RMB), wat onlangs deur sy Family Office Group Solutions-onderneming as aandeelhouers aangesluit het.<\/p>\n\n\n\n
Red Heart Rum het \u2019n ryk geskiedenis as een van Suid-Afrika se geliefde rum-handelsmerke. Die KWV, \u2019n toonaangewende naam in die Suid-Afrikaanse wyn- en spiritualie\u00ebbedryf, is bekend vir sy gevierde handelsmerke, insluitend KWV Brandewyn, Roodeberg, Laborie, en die KWV Classic Collection. Hierdie verkryging vier die KWV se intrede in die rum-afdeling en vul die res van sy bestaande spiritualie\u00eb-reeks aan, wat Cruxland Gin, Wild Africa Cream en Ponchos Tequila insluit.<\/p>\n\n\n\n
Die samevoeging van Red Heart Rum met die KWV se gevestigde portefeulje beklemtoon die KWV se verbintenis tot die uitbreiding van sy ho\u00ebgehalte-aanbiedinge. \u201cOns is verheug oor die toevoeging van Red Heart Rum tot ons portefeulje,\u201d het die KWV se uitvoerende hoof, John Loomes, ges\u00ea. \u201cHierdie verkryging versterk ons teenwoordigheid in die Suid-Afrikaanse drankmark en is \u2019n sleutelkomponent van ons strategiese groeipad.\u201d<\/p>\n\n\n\n
Die KWV bedryf drie distilleerderye en \u2019n verpakkingsaanleg, waar dit spiritualie\u00eb distilleer, verouder, meng en bottel. Die maatskappy bestuur ook \u2019n wynkelder wat toegewy is aan die vervaardiging van ho\u00ebgehalte-wyne, en hul span wynboukundiges bestuur wingerdboupraktyke oor 54 plase in die Wes-Kaap, wat sowat 1 200 ha dek. Die KWV se produkte word in meer as 100 markte w\u00eareldwyd verteenwoordig.<\/p>\n\n\n\n
Die KWV het sedert sy stigting in 1918 \u2019n hoeksteen van die Suid-Afrikaanse wynbedryf geword en \u2019n belangrike rol in die evolusie daarvan vervul. Die KWV, wat bekend is vir die vervaardiging van een van Suid-Afrika se eerste kommersi\u00eble brandewyne en die baanbrekerswerk van moderne wynkelders, het sy produksietegnieke voortdurend bevorder en sy posisie as \u2019n toonaangewende handelsmerk-vervaardiger gehandhaaf. <\/p>\n\n\n\n
Die maatskappy het met \u2019n proaktiewe benadering tot markgeleenthede ook uitgebrei na die gereed-om-te-drink-sektor. Die verkryging van Red Heart Rum beklemtoon die KWV se verbintenis tot diversifikasie binne sy totale portefeulje en sy bre\u00ebr uitbreidingstrategie. <\/p>\n\n\n\n
Die Mededingingskommissie het die transaksie goedgekeur. \u201cHierdie verkryging is \u2019n beduidende stap vorentoe vir die KWV, en ons is vol vertroue dat dit ons voortgesette sukses sal dryf,\u201d het Loomes ges\u00ea.<\/p>\n","protected":false},"excerpt":{"rendered":"
Die Paarlse drankreus, die KWV, het onlangs die verkryging van die ikoniese Red Heart Rum-handelsmerk van Pernod Ricard Suid-Afrika aangekondig. Hierdie strategiese toevoeging verryk die KWV se portefeulje, wat hoofsaaklik deur Vasari Beverages 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