Paarl Post<\/em>, according to Seraj Johaar, the Drakenstein Municipality’s (DM) Executive Director of Corporate and Planning Services.<\/p>\n\n\n\nThe draft document was also presented at the most recent council meeting of 30 April.\n<\/p>\n\n\n\n
Another strategy includes the establishment of the Tourism Advisory Board. \n<\/p>\n\n\n\n
This concept was discussed at a public meeting at the Labori Wine Farm, which was attended by several representatives from the valley’s tourism sector.\n<\/p>\n\n\n\n
The concept behind the Tourism Advisory Board is for approximately 14 stakeholders to nominate themselves for election to the board and collaborate closely with the municipality. \n<\/p>\n\n\n\n
This will enable the private sector to provide input and guidance to the public sector on matters relating to the valley’s tourism industry, Paarl Post previously reported.\n<\/p>\n\n\n\n
This advisory board as well as the Draft Tourism Development plan was implemented by the municipality after Andr\u00e9 Fourie, Freedom Front Plus council member, raised a motion about the DM’s tourism strategy in July 2024.\n<\/p>\n\n\n\n
According to Johaar “the Tourism Advisory Board has not been established yet.\n<\/p>\n\n\n\n
“The plan will be implemented once the Drakenstein Municipal Council approves the final Tourism Development Plan, [and] this will take place after the completion of the public participation process.”\n<\/p>\n\n\n\n
The Draft Tourism Plan<\/h3>\n\n\n\n
The Draft Tourism Development Plan will aim to improve tourism in Simondium, Paarl, Mbekweni, Wellington, Gouda, Hermon and Saron for the next five years, from 2025 to 2030.\n<\/p>\n\n\n\n
It plans to:<\/strong><\/p>\n\n\n\n\u2022 Grow the tourism economy;\n<\/p>\n\n\n\n
\u2022 Create employment opportunities;\n<\/p>\n\n\n\n
\u2022 Attract visitors;\n<\/p>\n\n\n\n
\u2022 Lure investments; and\n<\/p>\n\n\n\n
\u2022 To implement tourism projects, initiatives and programmes within the tourism sector.\n<\/p>\n\n\n\n
According to the draft document this plan was already approved my the municipal council in 2019, but will only be rolled out now. A reason for this was not provided.\n<\/p>\n\n\n\n
One of its strategic objective is to “positioning Drakenstein as a competitive role-player in sports-, outdoor-, adventure- and wellness tourism and to enhance the area as one of the leading film destinations in the Cape Winelands.”\n<\/p>\n\n\n\n
Additional focus areas include:<\/strong><\/p>\n\n\n\n\u2022 Digital destination marketing where specific towns and its offerings will be advertised online;\n<\/p>\n\n\n\n
\u2022 Destination management which includes a “coordinated management approach of all the elements that constitute a tourism destination and takes a strategic approach to integrate the respective elements in the tourism value chain.” \n<\/p>\n\n\n\n
\u2022 Tourism product development which will focus on the development of key tourism attractions within the Drakenstein such as wine tastings;\n<\/p>\n\n\n\n
\u2022 Sound investment strategies;\n<\/p>\n\n\n\n
\u2022 Additional infrastructure as well as maintaining existing infrastructure; and\n<\/p>\n\n\n\n
\u2022 Skills development and job opportunities.\n<\/p>\n\n\n\n
The draft document included the visitor trends for 2024, roughly 20% of whom were international and 80% local 89,3% for the purpose of leisure.\n<\/p>\n\n\n\n
The most common age group was 51-70 years, and the length of stay two to three nights. These visitors stayed mostly in guesthouses and B&Bs (46,5%), followed by hotels (28,1%) and, lastly, in self-catering accommodation (21,3%).<\/p>\n","protected":false},"excerpt":{"rendered":"
Drakenstein tourism revitalisation plans include a Draft Tourism Development Plan and an Advisory 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