{"id":55425,"date":"2023-01-04T14:54:43","date_gmt":"2023-01-04T12:54:43","guid":{"rendered":"https:\/\/novanews.co.za\/noordkaapbulletin\/an-alternative-career-for-the-more-expressive-among-us-20221228-3\/"},"modified":"2025-03-21T14:30:34","modified_gmt":"2025-03-21T12:30:34","slug":"an-alternative-career-for-the-more-expressive-among-us-20221228-3","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/noordkaapbulletin\/an-alternative-career-for-the-more-expressive-among-us-20221228-3\/","title":{"rendered":"An alternative career for the more expressive among us"},"content":{"rendered":"\n

In July 2022, Forbes stated that there are more than 50 million people worldwide who consider themselves content creators, with approximately only two million deemed professionals.<\/p>\n\n\n\n

Nearly half of these creators earn money by posting videos on YouTube, 500 000 make a living off Instagram, and 300 000 earn money by drawing viewers to Twitch\u2019s live streaming service.<\/p>\n\n\n\n

Peet Venter, a YouTuber and Twitch streamer from Bloemfontein, shares some insight for those who want to explore this alternative career path. He uploads his content and interacts with fans under the online persona LazerSamuraiGG and has done so for the last two years.<\/p>\n\n\n\n

So, why is content creation such an appealing alternate career? <\/p>\n\n\n\n

\u201cIt is about sharing your creative outlook. If you see the world differently, then this is a great way of sharing that view with others. It is such a rewarding, creative outlet that allows others to look through your lens,\u201d Peet says. <\/p>\n\n\n\n

Another factor is its earning potential. <\/p>\n\n\n\n

\u201cI cannot speak for most platforms, but Twitch and YouTube pay in dollars (American). That means you do not even have to become one of the biggest streamers to earn enough for you to support yourself. There is, however, a glass ceiling for you to break through. You will have to invest the time and even then success is not guaranteed.<\/p>\n\n\n\n

\u201cFortunately, local support is growing in the form of sponsors and ad space revenue, so streaming is becoming a viable source of income.\u201d<\/p>\n\n\n\n

He still advises against rushing to make content creation their main source of income. <\/p>\n\n\n\n

\n
\u201cI still have a full time job that pays for my basic living. The money earned from my content is used to invest into the equipment I use like a camera, a new mic, headset, or even upgrade my internet. There is always something you can use that extra money on to increase the quality of your content and build upon your earning potential.\u201d<\/div>\n
Peet Venter<\/div>\n<\/div>\n\n\n\n

When you have finally decided to take the plunge, find and understand your niche. <\/p>\n\n\n\n

\u201cFind what you want to do, and then find your
\ncommunity. They will be there, trust me. There are, for instance, groups
\ndiscussing how to make chairs. Videos are then made for YouTube, and they are
\nextremely successful. Just find your group.\u201d<\/span><\/p>\n\n\n\n

Aside from the challenge of finding the type of
\ncontent you will be sharing online, Peet lists more obstacles for South
\nAfricans who dream of online success: loadshedding, reliable internet service
\nproviders, and the different time zones creators need to mindful of.<\/span><\/p>\n\n\n\n

\u201cYou are going to have to work around your limited
\nfree time. A schedule is vital in attracting an audience. Without electricity
\nit becomes that much more difficult to grow and maintain your audience.<\/span><\/p>\n\n\n\n

\u201cSecondly, if you live in a small town, internet is
\nextremely expensive and is not always stable. You might get by if all you are
\ndoing is uploading content instead of streaming. Still, the stability of your
\ninternet connection is reliant on where you live.<\/span><\/p>\n\n\n\n

\u201cAnd then you have the time zones. Breaking into
\nthe American market is difficult because your content is not featured during
\ntheir prime time. South Africa\u2019s time zone is more similar to the United
\nKingdom and Arabic regions, so we are hitting up those prime times. When we
\nsleep, creators from other regions are able to tap into a much larger market.\u201d<\/span><\/p>\n\n\n\n

\n
<\/div>\n
Taking on the challenge of becoming a content creator is extremely draining.<\/span><\/div>\n<\/div>\n\n\n\n

Peet stresses the importance of having a support
\nsystem to help you stay focused and motivated.<\/span><\/p>\n\n\n\n

\u201cFor me, it\u2019s my wife \u2013 she is my biggest
\nsupporter. I have such a strict schedule when it comes to my streaming and my
\nwife is extremely accommodating. There are never plans made that will cut into
\nthe limited time I have for my content.<\/span><\/p>\n\n\n\n

\u201cIt is important to have good friends. Content
\ncreation is lonely. You will sit at your desk for hours making and editing
\nvideos. With friends or other creators you can share ideas, learn from each
\nother, and also celebrate any goals reached or just help motivate each other.<\/span><\/p>\n\n\n\n

\u201cI would also advise you to have a hobby unrelated
\nto what you cover in your content. You cannot be in work-mode all the time and
\nbe worried about the amount of views your videos are getting. This is also a
\ngood way to spark new ideas that could further improve your content.<\/span><\/p>\n\n\n\n

\u201cFinally, take care of your mental health. Know
\nthat the views do not define you. Take breaks when you need to. You might only
\nmake it big after five years, but do not neglect yourself along the way.
\nPrioritise self-improvement over the number of views you get.\u201d<\/span><\/p>\n\n\n\n

For those who are interested in creating content
\nonline but do not know where to start, Peet has the following pointers:<\/span><\/p>\n\n\n\n

    \n
  • create an account on the platform you will be using. Depending on the format, this could be YouTube, Twitch, Instagram, or similar social media applications;<\/span><\/li>\n\n\n\n
  • decide what type of content you will be sharing. Do not chase trends and focus instead on what you are passionate about;<\/span><\/li>\n\n\n\n
  • make sure you have a personal computer (PC) or laptop powerful enough for the type of content you want to create;<\/span><\/li>\n\n\n\n
  • a stable internet connection; and<\/span><\/li>\n\n\n\n
  • reliable equipment.<\/span><\/li>\n<\/ul>\n\n\n\n

    If you will be doing voice recording, do research
    \non reliable and affordable microphones. Do the same for cameras and lighting,
    \nand peripherals like the keyboard and mouse you will be using. Audiences notice
    \nwhen creators had difficulty editing their content.<\/span><\/p>\n\n\n\n

    <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    In July 2022, Forbes stated that there are more than 50 million people worldwide who consider themselves content creators, with approximately only two million deemed 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alternative career for the more expressive among us | Noordkaap Bulletin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novanews.co.za\/noordkaapbulletin\/an-alternative-career-for-the-more-expressive-among-us-20221228-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An alternative career for the more expressive among us\" \/>\n<meta property=\"og:description\" content=\"In July 2022, Forbes stated that there are more than 50 million people worldwide who consider themselves content creators, with approximately only two million deemed professionals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novanews.co.za\/noordkaapbulletin\/an-alternative-career-for-the-more-expressive-among-us-20221228-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Noordkaap 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