{"id":47260,"date":"2024-05-10T15:53:09","date_gmt":"2024-05-10T13:53:09","guid":{"rendered":"https:\/\/novanews.co.za\/noordkaapbulletin\/oud-noord-kapenaar-bou-as-professor-verder-aan-toekoms-20240509\/"},"modified":"2025-03-21T16:26:58","modified_gmt":"2025-03-21T14:26:58","slug":"oud-noord-kapenaar-bou-as-professor-verder-aan-toekoms-20240509","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/noordkaapbulletin\/oud-noord-kapenaar-bou-as-professor-verder-aan-toekoms-20240509\/","title":{"rendered":"Oud-Noord-Kapenaar bou as professor verder aan toekoms"},"content":{"rendered":"\n

Al kan sy nou professor voor haar naam skryf, en al hou sy haarself besig met onder meer navorsing en mentorskap, s\u00ea prof. Mia Bothma dat die Noord-Kaap steeds vir haar nie net \u2019n plek op \u2019n kaart is nie.<\/p>\n\n\n\n

\u201cDit is \u2019n plek van herinneringe, \u2019n plek van emosies wat diep in my siel geb\u00eare is,\u201d s\u00ea Bothma, wat sedert 1 Januarie tot mede-professor in bemarkings\u00adbestuur aan die Noordwes-Universiteit (NWU) in Potchefstroom bevorder is. <\/p>\n\n\n\n

Bothma, gebore en geto\u00eb in Kuruman, s\u00ea di\u00e9 dorp se mense het haar geleer wat dit beteken om \u2019n gemeenskap te wees, om mekaar te help en te ondersteun in tye van vreugde en hartseer.<\/p>\n\n\n\n

\n
\"\"

<\/p>\n

Prof. Mia Bothma<\/div>\n
<\/span>Foto: Verskaf<\/span> <\/div>\n<\/div>\n<\/div>\n\n\n\n

Haar ouers, Phillip en Ansa van der Merwe, bly steeds in Kuruman, in dieselfde huis waar sy gebore is en grootgeword het.<\/p>\n\n\n\n

\u201cWanneer ek terugdink aan die tyd wat ek in Kuruman deurgebring het, is dit met baie heimwe\u00eb . . . warm sonstrale wat op my gesig val terwyl ek in die dorpstrate saam met my vriende rondloop, die sagte fluisteringe van die wind deur die kameeldoringbome. Dit alles neem my terug na \u2019n tyd van sorgeloosheid en vryheid.\u201d<\/p>\n\n\n\n

Sy vertel dat die Noord-Kaap se mense \u2019n kosbare skat is, met harte wat oorloop van omgee en belangstelling in ander.<\/p>\n\n\n\n

\n
\u201cMense wat nog tyd het vir mekaar, iets wat deesdae baie skaars geword het.\u201d<\/div>\n
Prof. Mia Bothma, oor mense van die Noord-Kaap<\/div>\n<\/div>\n\n\n\n

Bothma het haar skooljare by die Laerskool Kuruman en die Ho\u00ebrskool Kalahari deurgebring, en by albei hierdie skole het sy passievolle onderwysers gehad wat haar akademiese grondslag gevorm het.<\/p>\n\n\n\n

Passie vir studente, navorsing<\/strong><\/h3>\n\n\n\n

N\u00e1 skool het Bothma BCom aan die Universiteit van Pretoria (UP) studeer, en het sy 15 jaar lank in die private sektor gewerk. <\/p>\n\n\n\n

Sy vertel dat sy en haar man, Jacques \u2013 ook van Kuruman \u2013 in 2012 na Potchefstroom vir sy werk verhuis het. <\/p>\n\n\n\n

Daar het sy hom \u2019n ruk met sy besigheid gehelp en toe die geleentheid gekry om by die NWU betrokke te raak. <\/p>\n\n\n\n

\u201cHoewel die akademie nooit regtig deel van my toekomsplanne was nie, het ek vinnig besef dat ek \u2019n passie vir studente en navorsing het. <\/p>\n\n\n\n

\n
\u201cMy praktiese kennis van die private sektor het my baie gehelp om praktiese kennis aan die studente oor te dra. N\u00e1 tien jaar as \u2019n permanente dosent by die NWU geniet ek nog elke oomblik.\u201d<\/div>\n
Prof. Mia Bothma<\/div>\n<\/div>\n\n\n\n

Aan die NWU het sy haar meesters- en doktorsgraad verwerf. <\/p>\n\n\n\n

Haar passie en navorsingsveld fokus op bemarking, met \u2019n besondere klem op die aanlyn omgewing, handelsmerk\u00adbestuur en aankoopgedrag.<\/p>\n\n\n\n

Benewens haar rol as \u2019n senior dosent in bemarkingsbestuur, is sy ook onder meer die navorsingsprogramleier by die skool vir bestuurswetenskap.<\/p>\n\n\n\n

\u201cMy eie akademiese publikasies, sowel as die studieleiding wat ek gee, is daarop gefokus om beter te verstaan hoe kli\u00ebnte binne die aanlyn omgewing aankope doen, asook hoe handelsmerke moet aanpas om verbruikers se verandering in aankoop\u00adgedrag te bestuur. <\/p>\n\n\n\n

\u201cEk glo dat die veranderde landskap van die handelsmerk-omgewing en die toenemende belang in omgewingsbemarking nie net \u2019n plaaslike invloed het nie, maar ook \u2019n internasionale invloed. <\/p>\n\n\n\n

\u201cEk wil \u2019n aktiewe rol speel om hierdie veranderinge te verstaan en te bestuur,\u201d vertel sy.<\/p>\n\n\n\n

Mentor jong akademici<\/strong><\/h3>\n\n\n\n

Haar aanstelling as mede-professor sedert die begin van die jaar bring \u2019n groot verandering in haar akademiese verpligtinge.<\/p>\n\n\n\n

\u201cEk is nou betrokke by mentorskap om jong akademici te ontwikkel, en is ook aktief deel van internasionale samewerking met universiteite van oor die w\u00eareld heen. <\/p>\n\n\n\n

\u201cHierdie nuwe rol het my die geleentheid gegee om meer tyd aan my navorsing te wy, wat my passie is. <\/p>\n\n\n\n

\u201cHoewel ek steeds aan honneurstudente klasgee, is my fokus die bevordering van kennis deur navorsing, \u2019n rigting wat my akademiese loopbaan \u2019n nuwe energie en doel gegee het.\u201d<\/p>\n\n\n\n

As \u2019n gebore Noord-Kapenaar wat omgee en belangstel in ander, en as iemand met \u2019n stewige grondslag in die akademie, is haar raad aan jongmense om \u2019n duidelike plan te h\u00ea en doelgerig te werk.<\/p>\n\n\n\n

\u201cFokus op jou studies, stel realistiese doelwitte en werk hard om dit te bereik. <\/p>\n\n\n\n

\u201cMaak gebruik van hulpbronne en ondersteuning wat beskikbaar is, en moenie dat teleurstellings jou onderkry nie. <\/p>\n\n\n\n

\u201cLeer uit jou foute en verbeter voortdurend. Bly gemotiveerd en hou vas aan jou toekomsplanne. Met deursettingsvermo\u00eb en toewyding kan jy jou akademiese doelwitte bereik,\u201d raai sy aan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al kan sy nou professor voor haar naam skryf, en al hou sy haarself besig met onder meer navorsing en mentorskap, s\u00ea prof. 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bou as professor verder aan toekoms | Noordkaap Bulletin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novanews.co.za\/noordkaapbulletin\/oud-noord-kapenaar-bou-as-professor-verder-aan-toekoms-20240509\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oud-Noord-Kapenaar bou as professor verder aan toekoms\" \/>\n<meta property=\"og:description\" content=\"Al kan sy nou professor voor haar naam skryf, en al hou sy haarself besig met onder meer navorsing en mentorskap, s\u00ea prof. 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