Krimpflasie. Dit is glo die woord wat die verskynsel beskryf wanneer die houer met roomys in die winkel meteens \u2019n inhoudsmaat van 1,8 liter het, en nie meer 2 liter nie.<\/p>\n\n\n\n
Of wanneer die blok kaas, wat altyd 900 g geweeg het, nou 750 g weeg. So gaan die lysie van krimpende produkte aan; terwyl die prys nie saam met die verpakking krimp nie.<\/p>\n\n\n\n
Krimpflasie kom oor die w\u00eareld heen voor, en Suid-Korea het die verskynsel onlangs tot \u2019n oortreding verklaar en beskou dit as \u2019n onregverdige praktyk. In di\u00e9 land sal vervaardigers voortaan drie maande lank etikette op produkte moet vertoon wat aandui dat die verpakking gaan verklein. Oortreders kan tot met 10 miljoen won (sowat R140 000) beboet word. <\/p>\n\n\n\n
In Suid-Afrika loop verbruikers ook deur, en waar \u2019n mens byvoorbeeld voorheen \u2019n tertkors van een pakkie koekies kon maak, is van die pakkies nou kleiner en moet twee pakkies gekoop word. <\/p>\n\n\n\n
Sommige vervaardigers s\u00ea hulle verklein die verpakking \u00e9n verlaag die prys om die produk meer bekostigbaar te maak. \u2019n Kundige in \u00adbemarking s\u00ea verbruikers het \u2019n sielkundige weerstand teen prysverhogings, en dat vervaardigers dikwels krimpflasie toepas om mededingend te wees.<\/p>\n\n\n\n
Jare gelede is die storie vertel van \u2019n tandepastamaatskappy wat dringend sy wins moes vergroot. <\/p>\n\n\n\n
Kundiges in bemarking is glo ingeroep om nuwe veldtogte voor te l\u00ea; sessies is bestee aan die voorlegging van nuwe slag\u00adspreuke; die gebruik van nuwe kleure om meer aandag te trek, en wat nog. Tot \u2019n werknemer, wat glo nie deel van die sessies was nie, \u2019n eenvoudige oplossing voorgestel het: \u201cJulle wil meer tandepasta verkoop? Maak die buisie se gaatjie groter. Die mense sal meer tandepasta gebruik, en die buisie sal vinniger leeg raak.\u201d<\/p>\n\n\n\n
Volgens die storie is die eenvoudige oplossing aanvaar, met verrykende gevolge vir die maatskappy, terwyl die verbruiker spierwit glimlag, min wetende dat hy wel om die bos gelei is. <\/p>\n","protected":false},"excerpt":{"rendered":"
Krimpflasie. Dit is glo die woord wat die verskynsel beskryf wanneer die houer met roomys in die winkel meteens \u2019n inhoudsmaat van 1,8 liter het, en nie meer 2 liter 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