Bakers in the Border region are not just creators; they are innovators who bring warmth and creativity to our communities.
The Snowflake Rising Star Bake-Off competition is designed to recognize and support these emerging talents who are ready to lead the next wave of baking excellence in Border Kei.
This Saturday, 31 August, the top 10 finalists, chosen from 152 entries, will showcase their cake-baking skills in an exciting bake-off from 10:00 to 14:00 at the Blue Ribbon Hospitality & Cookery School of Excellence, East London. These stars will compete for nearly R150 000 in prizes, including cash grants, business toolkits, PR coverage, and Snowflake stock.
These top 10 finalists are:
1. Busisiwe Sogoni
2. Tina Matshabane
3. Zikhona Mazwi
4. Tayla de Coning
5. Alungile Mjoli
6. Jenna Ernstzen
7. Desiree Ryding
8. Claudia Everitt
9. Chad Goldstein
10. Chaunce Mardon
Snowflake, in partnership with the Border Kei Chamber of Commerce and supported by local culinary institutions such as the Blue Ribbon Hospitality & Cookery School of Excellence, is on a mission to empower bakers and cooks to create “magic” in their kitchens, creating simply irresistible baked goods for every occasion.
This partnership aims to help and grow local baking businesses, providing them with the tools, resources, and support they need to succeed.
The event is more than just a competition; it’s a chance for local bakers to gain recognition, support, and opportunities to grow their businesses. A panel of expert judges will choose the top three winners, who will be announced at the event.
For more information about the Snowflake Rising Stars competition, visit www.snowflake.co.za.





