THE wheels are in motion for Kouga to become the Events Capital of South Africa.<\/p>\n\n\n\n
The announcement was made by Kouga Executive Mayor Horatio Hendricks in his State of the Municipality Address, delivered at Mentor\u2019s Venue in Jeffreys Bay on February 28.<\/p>\n\n\n\n
\u201cEvery institution should have a big idea and so should every municipality \u2013 an idea so big, it sets you apart from the rest,\u201d he said.<\/p>\n\n\n\n
\u201cWe need to ask ourselves what are we selling? And is anyone interested in buying? How do we position Kouga to be unique, to make the local and international community sit up and take notice?<\/p>\n\n\n\n
\u201cSo, what is Kouga\u2019s big idea?\u201d<\/p>\n\n\n\n
Hendricks said he believed strongly that tourism could be the game-changer for the region. <\/p>\n\n\n\n
\u201cKouga proved once again this past festive season that it has what it takes to become a preferred holiday destination for the whole family. In fact, many holiday-makers were so impressed with what they found here, that they didn\u2019t want to leave.<\/span><\/span><\/p>\n\n\n\n \u201cWe will, therefore, embark on becoming the Events Capital of South Africa.<\/p>\n\n\n\n \u201cThrough Tourism, we can create millions in revenue injection into our local community and provide impetus to our drive to create one job in every home in Kouga.<\/p>\n\n\n\n \u201cEvents, that will attract tens of thousands of patrons, will grow our local businesses and create employment and sustainable opportunities.\u201d <\/p>\n\n\n\n He said the municipality would over the next few months unpack the concept and brand.<\/p>\n\n\n\n \u201cI have been keeping a close eye on developments and my staff will be working hands-on with our Tourism section and other roleplayers to increase the numbers of tourists visiting the Kouga region<\/p>\n\n\n\n \u201cIn laying claim to this title, Kouga intends to go big \u2013 and keep going!<\/p>\n\n\n\n \u201cSo strap yourselves in and prepare for an amazing ride.\u201d<\/p>\n\n\n\n He said upcoming events included the first Jeffreys Bay Beach Carnival in April, the Aloe Cup in June, the JBay Winterfest in July, the Humansdorp Lentefees in August, the Calamari Festival, JBay Makiti and SA Junior Surfing Championships in September, a beer festival in October, biker rally in November, and the Opening of Season and Countdown to the New Year in December.<\/p>\n\n\n\n \u201cWe will also be applying for funding to revive the Hankey Jazz Festival at Yellowwoods.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":" THE wheels are in motion for Kouga to become the Events Capital of South 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