Stellenbosch University (SU) announced the renaming and rebranding of its business school as Stellenbosch Business School, away from USB, this week. <\/p>\n\n\n\n
Overall, the new identity for the business school forms part of SU\u2019s monolithic branding strategy, confirming the school\u2019s ties with the leading research-intensive university on the African continent.<\/p>\n\n\n\n
The rebranding also coincides with the start of another three-year strategy cycle for the school and the arrival of its new director, Professor Mark Smith.<\/p>\n\n\n\n
The school will continue to draw on its achievements and heritage, \u201cwhile there is excitement about what the future holds,\u201d Smith said.<\/p>\n\n\n\n
The new logo portrays clarity about the school\u2019s identity to the local, national and international ecosystems in which the school operates, he added.<\/p>\n\n\n\n
\u201cFor almost 60 years, we\u2019ve led the way in management education for South Africa and the continent with connections that span the globe. We\u2019ve led by being the first African school to gain the triple accreditation of AACSB, EQUIS, and AMBA, and by being the first African school to integrate responsible leadership throughout our portfolio of teaching and research,\u201d Smith explained.<\/p>\n\n\n\n
The transformation of the brand reinforces the business school\u2019s purpose, which is that of producing responsible leaders for SA and beyond. \u201cOur vision of creating value for a better world is aligned with that of SU, which speaks to advancing knowledge in service of society,\u201d Smith elaborated.<\/p>\n\n\n\n
Stellenbosch Business School is also the first African school to embrace leading technologies in management education to better serve its students.<\/p>\n\n\n\n
Owen Mbundu, head of marketing at the business school, explained that the rebranding makes the visual connection between the university and its business school much stronger. The new colour palette adds freshness to the traditional colours associated with the university. <\/p>\n\n\n\n
\u201cOverall, the logo sends out a message of transformation and commitment to joint values, excellence and inclusion,\u201d Mbundu concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"
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