Die ikoniese Stellenbosse wynlandgoed en leefstyl-bestemming Blaauwklippen en die toonaangewende familie-maatskappy Van Loveren in die Robertson-vallei het onlangs aangekondig dat hulle \u2019n strategiese vennootskap sal aangaan wat daarop gemik is om hul vooraanstaande aanbiedings aan die plaaslike mark \u2019n verdere hupstoot te gee, maar spesifiek om van hul fynproewers-handelsmerke \u2019n veel stewiger vastrapplek in die w\u00eareldmark te gee. <\/p>\n\n\n\n
In wat beskryf word as \u2019n drieledige wenners-konsep \u2013 vir die vennote asook die land se wynbedryf in die groter prentjie \u2013 sal die vennootskap aanvanklik op die produksie en verspreiding van hul voorste wynportefeuljes fokus. Deur verhoogde \u201cpremiumisasie\u201d en \u2019n strategie van saamwerk deur elke vennoot se unieke sterkpunte (\u201cbest-of-strength\u201d) ten volle te benut, is hul doel om veral nuwe geleenthede vir Blaauwklippen se wynportefeulje in die plaaslike en internasionale mark te ontsluit. <\/p>\n\n\n\n
Die Blaauwklippen-landgoed, wat dateer uit 1682 toe boerdery 340 jaar gelede op die plaas begin het, tel onder Stellenbosch se oudste wynplase en word beskou as een van die streek se baanbreker-wynprodusente wat veral in die 1980\u2019s en 1990\u2019s onder die land se mees bekroonde voorkeurhandelsmerke getel het. Van Loveren \u2013 \u2019n derdegenerasie-familieonderneming in die Robertson-vallei \u2013 is Afrika se voorste private wyn-onderneming in familiebesit. Die vennote s\u00ea voortspruitend uit die samewerkingsooreenkoms sal hulle hul wingerde uitbrei, produksievermo\u00ebns aansienlik verhoog en nuwe wyne as deel van hul vooraanstaande portefeuljes bekendstel.<\/p>\n\n\n\n
Blaauwklippen is aan die voetheuwels van die Stellenboschberg gele\u00eb en beslaan 115 hektaar \u2013 met 51 hektaar wat onder wingerd beplant is. In die hartjie van die \u201cGoue Driehoek\u201d van die Stellenbosch Wynroete is die plaas se terroir deel van \u2019n gebied wat wyd erken word as die beste wynbou-substreek in die land \u2013 spesifiek bekend vir die gehalte van die rooiwyne. <\/p>\n\n\n\n
In 2017 \u2013 toe Blaauwklippen weer in Suid-Afrikaanse besit gekom het nadat die plaas lank in buitelanders se besit was \u2013 is met \u2019n omvattende omkeerstrategie begin om die wynplaas se posisie as een van die mees ikoniese landgoedere in die land te herwin. Dit het die herbekendstelling van die hele vooraanstaande portefeulje ingesluit, met \u2019n bewese fokus op die gehalte en die vernuwing van die plaas se boetiekwyn-handelsmerke asook die kos-, ontspannings- en gasvryheid-aanbiedings wat omvangryk verbeter is. <\/p>\n\n\n\n
\u201cDie vennootskap met die Retief-familie van Van Loveren sal ons in staat stel om ons handelsmerk- en bemarkingsplanne te versnel en ons produksievermo\u00ebns te vervolmaak,\u201d s\u00ea Ben-Carl Havemann, die uitvoerende hoof van Blaauwklippen. <\/p>\n\n\n\n
\u201cVernuwing is al 340 jaar \u2019n hoeksteen van die Blaauwklippen-nalatenskap. Ons glo Van Loveren is die ideale vennoot om saam met ons te werk om ons suksesse verder uit te bou, ons storie op meer maniere te vertel met behulp van meer kundiges wat saamwerk, en dit met meer eindverbruikers oor die w\u00eareld heen te deel,\u201d het Havemann ges\u00ea.<\/p>\n\n\n\n
Vir Van Loveren en die Retief-familie is die vennootskap hul eerste amptelike toetrede tot die Stellenbosch Wynstreek. As \u2019n bekroonde familieboerdery het Van Loveren en die Retieffamilie se vooraanstaande handelsmerke oor die jare \u2019n stewige vastrapplek in die buiteland gekry, met \u2019n verskeidenheid van hul bekende gehaltewyne wat na meer as 68 lande uitgevoer word. Van Loveren is in talle van die onderskeie wyn-kategorie\u00eb \u2019n markleier.<\/p>\n\n\n\n
\u201cStellenbosch staan bekend as die land se voorste wynstreek. As deel van ons diversifikasie, groei en evolusie, glo ons Blaauwklippen sal \u2019n uitsonderlike toevoeging tot ons groeiende portefeulje en spesifiek ons aanbieding wees,\u201d s\u00ea Phillip Retief, Van Loveren se besturende direkteur. <\/p>\n\n\n\n
\u201cBlaauwklippen k\u00e1n en behoort een van die land se wynhandelsmerke te wees wat die meeste bekroon en geniet word. Met ons beproefde verspreidingsnetwerk en spesifieke vaardigheid is ons opgewonde oor die potensiaal van die handelsmerk om \u2019n markleier in eie reg te word. Samelopend met ons oorhoofse en voortgesette groeistrategie, sien ons hierdie vennootskap as \u2019n unieke geleentheid om by \u2019n uitsonderlike wyn-handelsmerk, wyn-toerisme, die landbou asook \u2019n besonderse en uitstaande ligging betrokke te raak.\u201d <\/p>\n\n\n\n
Die omvang van samewerking sal gedoen word met die hulp van kundige raadgewers om aan relevante regulatoriese vereistes te voldoen.<\/p>\n","protected":false},"excerpt":{"rendered":"
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