{"id":50551,"date":"2023-03-09T21:15:34","date_gmt":"2023-03-09T19:15:34","guid":{"rendered":"https:\/\/novanews.co.za\/eikestadnuus\/7th-annual-wine-tourism-conference-to-be-held-in-stellenbosch-20230309\/"},"modified":"2025-03-20T05:35:29","modified_gmt":"2025-03-20T03:35:29","slug":"7th-annual-wine-tourism-conference-to-be-held-in-stellenbosch-20230309","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/eikestadnuus\/7th-annual-wine-tourism-conference-to-be-held-in-stellenbosch-20230309\/","title":{"rendered":"7th annual Wine Tourism Conference to be held in Stellenbosch"},"content":{"rendered":"\n

Stellenbosch wine estate Lanzerac will be host to the 2023 Wine Tourism Conference, sponsored by Wesgro, Delta Air Lines and WWF, on 17 May. <\/p>\n\n\n\n

The theme for this year\u2019s conference will be \u201cBrands, brand building and brand distinction\u201d. <\/p>\n\n\n\n

Margi Biggs, convenor of the annual event, now in its seventh year, has marshalled an impressive list of international and local marketing, branding and tourism experts and innovators as speakers for the event. <\/p>\n\n\n\n

\u201cOn the whole, local wine tourism is doing well and is approaching recovery to 2019 levels,\u201d says Biggs. \u201cWhile we fervently hope this trend will continue, the global economic outlook remains uncertain. If we are to continue to attract long-haul international visitors as well as those closer to home, including domestically, we are going to have to be that much smarter, nimbler, and more compelling in our offerings and the way we deliver them.\u201d <\/p>\n\n\n\n

According to Andile Ntingi, who founded IT and services company GetBiz and writes for Business Day<\/em>, the South African government hopes to attract 21 million international visitors a year by 2030. In 2019, a total of 10,2 million travellers entered the country. <\/p>\n\n\n\n

\u201cProminent wine commentator Michael Fridjhon highlighted last year how useful attendance at the conference can be for winery CEOs and managers,\u201d he said. \u201cAs he stressed, now more than ever we must find convincing new ways to take our wineries to customers. We believe delegates will come away inspired and enthused by what they learn this year.\u201d <\/p>\n\n\n\n

The keynote address on brand building and brand distinction will be delivered by Pepe Marais, co-founder and group chief creative officer of Joe Public United, one of the country\u2019s foremost branding and communication agencies. A leadership and self-development mentor, he is also the author of Growing Greatness: A Journey Towards Personal and Business Mastery<\/em>. <\/p>\n\n\n\n

A much-in-demand Australian to take the podium will be Peter McAtamney, who heads Wine Business Solutions (Australia), global specialists in wine market research, wine education and direct-to-consumer (DTC) wine business. He works actively in the South African, Australian, New Zealand and Spanish markets. <\/p>\n\n\n\n

Another major drawcard will be Australian wine tourism suprema Robin Shaw. Founder of the celebrated consultancy Wine Tourism Australia, she is a popular speaker on the global wine tourism circuit and the brains behind Wine Australia\u2019s newest Growing Wine Tourism programme. She works with a range of wine and tourism bodies, not only in Australia but globally, and has even consulted to VinPro.<\/p>\n\n\n\n

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Convenor of the annual event Margi Biggs.Foto: <\/div>\n
<\/span><\/span><\/div>\n<\/div>\n
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The keynote address on brand building and brand distinction will be delivered by Pepe Marais, co-founder and group chief creative officer of Joe Public United, one of the country\u2019s foremost branding and communication agencies.Foto: <\/div>\n
<\/span><\/span><\/div>\n<\/div>\n
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Mike Ratcliffe, CEO of the Stellenbosch Wine RouteFoto: <\/div>\n
<\/span><\/span><\/div>\n<\/div>\n
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<\/p>\n

A much-in-demand Australian to take the podium will be Peter McAtamney, who heads Wine Business Solutions (Australia), global specialists in wine market research, wine education and direct-to-consumer (DTC) wine business.Foto: <\/div>\n
<\/span><\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n

Mike Ratcliffe, CEO of the Stellenbosch Wine Route, who has been a leading player in re-establishing the pre-eminence of Stellenbosch as a centre of excellence, will be addressing ways in which to build collective brand identities. He was a major contributor to the success of Warwick Wines and more recently, Vilafont\u00e9, established as the first South African\/US joint wine venture. Stellenbosch Wine Route is also a sponsor of this event. <\/p>\n\n\n\n

The day-long event will feature several other prominent tourism and branding specialists. They include Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa, Katlego Flocart Ditlhokwe, founder of brand strategist agency The Hyphen, Chantel Botha, MD of Brandlove Training, who will discuss cultivating brand warriors, and Hardy McQueen, executive producer of The CyberCellar Wineshow, who will be talking about diversity and inclusion of audiences. <\/p>\n\n\n\n

Wesgro will open the conference. Delta Air Lines will talk about changing trends in air travel. <\/p>\n\n\n\n

While Paul Siguqa, CEO of Klein Goederust in Franschhoek, will look at building a new South African brand, DTC futurist Andrew Douglas will moderate a discussion on rebuilding established brands. Panellists to appear will be wine personalities Hein Koegelenberg, Kevin Arnold and Pieter Cronj\u00e9. <\/p>\n\n\n\n

A panel discussion on how eco-conservation can impact brand building will be moderated by Andr\u00e9 Morgenthal, project manager of the Old Vine Project. Panellists will include Shelly Fuller of WWF South Africa, Jeremy Borg of Painted Wolf Wines and Kathryn Cilliers of Spier. <\/p>\n\n\n\n

The early-bird rate to attend the conference is R2 500 (plus VAT). If you book after 7 April, the cost per person escalates to R3 450 (plus VAT). Go to https:\/\/winetourism.co.za\/register\/ to reserve your seat. <\/p>\n","protected":false},"excerpt":{"rendered":"

Stellenbosch wine estate Lanzerac will be host to the 2023 Wine Tourism Conference, sponsored by Wesgro, Delta Air Lines and WWF, on 17 May.<\/p>\n","protected":false},"author":20,"featured_media":50559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_inclusive_language_score":"","_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","newspack_ads_suppress_ads":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","_crsspst_to_novanewscoza":false,"_crsspst_to_novanewscozabloemnewsexpress":false,"_crsspst_to_novanewscozacityvision":false,"_crsspst_to_novanewscozadistrictmailhelderberg":false,"_crsspst_to_novanewscozahermanustimes":false,"_crsspst_to_novanewscozakomani-karoo":false,"_crsspst_to_novanewscozakougaexpress":false,"_crsspst_to_novanewscozamthathaexpress":false,"_crsspst_to_novanewscozanoordkaapbulletin":false,"_crsspst_to_novanewscozapaarlpost":false,"_crsspst_to_novanewscozapeexpress":false,"_crsspst_to_novanewscozapeoplespost":false,"_crsspst_to_novanewscozaswartlandgazette":false,"_crsspst_to_novanewscozatygerburger":false,"_crsspst_to_novanewscozaudexpress":false,"_crsspst_to_novanewscozavistanews":false,"_crsspst_to_novanewscozavrystaatkroon":false,"_crsspst_to_novanewscozaweskusnuus":false,"_crsspst_to_novanewscozaweslander":false,"_crsspst_to_novanewscozaworcesterstandard":false,"_EventAllDay":"","_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":"","_EventShowMapLink":"","_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":"","_EventVenueID":"","_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":"","_VenueShowMapLink":"","_application":"","_batch_id":"","_company_name":"","_company_tagline":"","_company_twitter":"","_company_video":"","_company_website":"","_custom_id":"14ae8ecd-1ce6-403a-a977-3e45c15444f9","_EventDuration":"","_EventOrigin":"","_EventTimezoneAbbr":"","_featured":"","_filled":"","_job_expires":"","_job_location":"","_media_credit":"","_media_credit_url":"","_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_navis_media_can_distribute":"","_navis_media_credit_org":"","_OrganizerOrigin":"","_provider":"","_pum_built_in":"","_pum_default_theme":"","_pum_form_conversion_count":"","_remote_id":"","_remote_name":"","_remote_position":"","_report_frequency":"","_report_reference_dates":"","_send_attempts":"","_site_id":"","_sitemap_exclude":"","_sitemap_frequency":"","_sitemap_priority":"","_source_url":"","_subscription_period":"","_subscription_period_interval":"","_subscription_price":"","_tec_slr_enabled":"","_tec_slr_layout":"","_template_type":"","_ticket_end_date":"","_ticket_start_date":"","_tribe_aggregator_allow_multiple_organizers":"","_tribe_aggregator_content_type":"","_tribe_aggregator_file":"","_tribe_aggregator_finalized":"","_tribe_aggregator_hash":"","_tribe_aggregator_import_id":"","_tribe_aggregator_import_name":"","_tribe_aggregator_interactive":"","_tribe_aggregator_origin":"","_tribe_aggregator_post_status":"","_tribe_aggregator_preview":"","_tribe_aggregator_source_name":"","_tribe_aggregator_type":"","_tribe_default_ticket_provider":"","_tribe_hide_attendees_list":"","_tribe_rsvp_for_event":"","_tribe_ticket_capacity":"","_tribe_ticket_header":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":"","_tribe_ticket_version":"","_type":"","_VenueOrigin":"","_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_font_face_file":"","_wp_old_date":"","_yoast_wpseo_estimated-reading-time-minutes":"","_yoast_wpseo_focuskeywords":"","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_block-catalog":"","_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_job_listing_type":"","_yoast_wpseo_primary_nova_retailer":"","_yoast_wpseo_primary_publication":"","_yoast_wpseo_primary_tribe_events_cat":"","_yoast_wpseo_videositemap-duration":"","_yoast_wpseo_videositemap-rating":"","_menu_item_classes":[],"_tribe_modified_fields":[],"_wp_attachment_backup_sizes":[],"_wp_suggested_privacy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