{"id":263760,"date":"2025-06-13T09:12:27","date_gmt":"2025-06-13T07:12:27","guid":{"rendered":"https:\/\/novanews.co.za\/eikestadnuus\/?p=263760"},"modified":"2025-06-13T09:13:13","modified_gmt":"2025-06-13T07:13:13","slug":"partnership-to-boost-sas-wine-tourism-offering","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/eikestadnuus\/partnership-to-boost-sas-wine-tourism-offering\/","title":{"rendered":"Partnership to boost SA’s wine tourism offering"},"content":{"rendered":"\n

A landmark three-year partnership between Stellenbosch Wine Routes and Southern Sun is expected to enhance the South Africa\u2019s wine tourism offering.<\/p>\n\n\n\n

The strategic alliance brings together the heritage and world-renowned wines of Stellenbosch with Southern Sun\u2019s expansive hospitality network, creating an unparalleled platform to showcase South African excellence. By combining resources, expertise and reach, the collaboration promises to elevate visitor experiences, boost local tourism, and drive sustainable growth across the wine and hospitality sectors.<\/p>\n\n\n\n

Not only does the agreement see Southern Sun become the preferred accommodation provider for Stellenbosch Wine Routes, but the hotel group has also partnered in the hosting of the Stellenbosch Experience<\/a> wine showcase in Johannesburg. The event, which features a handful of tasting events with over 40 winemakers and brand ambassadors, is fast becoming an annual highlight for wine-lovers in Gauteng.<\/p>\n\n\n\n

\"\"
A vibrant wine tasting event showcasing Stellenbosch’s renowned wines, attended by wine lovers and industry professionals.<\/figcaption><\/figure>\n\n\n\n

\u201cWe are proud to partner with Stellenbosch Wine Routes and look forward to hosting a series of immersive events that celebrate the Cape Winelands,” said Southern Sun Hotels CEO Marcel von Aulock. “Together we will champion sustainable tourism, support the region\u2019s vibrant wine community and deliver the warm, genuine hospitality that defines both our brands.\u201d<\/p>\n\n\n\n

Mike Ratcliffe, chairperson of Stellenbosch Wine Routes added: \u201cWe are incredibly excited about this new alliance with Southern Sun, a name that resonates with quality and excellence in South African hospitality. This partnership is a natural fit for us, as it aligns perfectly with our mission to offer world-class wine and cultural experiences. Together, we can create a more connected, accessible, and memorable journey for local and international visitors alike.<\/p>\n\n\n\n

\u201cThis collaboration not only strengthens our individual offerings but also supports the broader vision of South African tourism by showcasing the best our country has to offer.\u201d<\/p>\n\n\n\n

\n

For more information about Stellenbosch Wine Routes, visit www.wineroute.co.za<\/a>. <\/p>\n\n\n\n

For more on Southern Sun, visit www.southernsun.com.<\/a><\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A three-year partnership between Stellenbosch Wine Routes and Southern Sun aims to enhance South Africa’s wine tourism by combining their strengths. Southern Sun will be the preferred accommodation provider, hosting the Stellenbosch Experience in Johannesburg. 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