{"id":46665,"date":"2024-07-10T12:15:31","date_gmt":"2024-07-10T10:15:31","guid":{"rendered":"https:\/\/novanews.co.za\/districtmailhelderberg\/promoting-ethically-produced-wine-20240709-2\/"},"modified":"2025-03-21T11:30:37","modified_gmt":"2025-03-21T09:30:37","slug":"promoting-ethically-produced-wine-20240709-2","status":"publish","type":"post","link":"https:\/\/novanews.co.za\/districtmailhelderberg\/promoting-ethically-produced-wine-20240709-2\/","title":{"rendered":"Promoting ethically produced wine"},"content":{"rendered":"\n<p>Journey\u2019s End is delighted to announce the appointment of Stephanie von Oppell and Thea van der Merwe as the leaders of its marketing team.<\/p>\n\n\n\n<p>Von Oppell has been appointed to lead the global premiumisation strategy for Journey\u2019s End. With her rich background from Penfolds and Diageo, she will be based in London and focus on expanding the brand\u2019s premium presence in major cities worldwide.<\/p>\n\n\n\n<p>Van der Merwe joins the team in South Africa and is tasked with leading the brand home premiumisation efforts. Her decade\u2019s experience at Jordan Wine Estate makes her a valuable addition to the team, aiming to elevate the brand\u2019s stature and align local initiatives with global standards.<\/p>\n\n\n\n<p>Journey\u2019s End has already achieved notable success in the United Kingdom, particularly on London\u2019s restaurant scene, where it ranks among the top five still wine brands.<\/p>\n\n\n\n<p>The appointments of Von Oppell and Van der Merwe are expected to propel the brand\u2019s commitment to sustainability and community engagement further, enhancing its reputation globally.<\/p>\n\n\n\n<p>Journey\u2019s End, a boutique estate on the mountain slopes above Sir Lowry\u2019s Pass Village, was acquired by the Gabb family in 1995. The wine estate focuses on ethically and sustainably producing top-quality wines. Located on the Schapenberg Hills, the vineyards boast ancient soils and benefit from the cooling \u201cCape Doctor\u201d wind from the Atlantic. <\/p>\n\n\n\n<p>Winemakers Leon Esterhuizen and Mike Dawson employ progressive techniques, such as minimal intervention and fermentation in unique vessels, enhancing their award-winning wines. <\/p>\n\n\n\n<p>Committed to sustainability, the estate converted to solar power in 2014, received Fairtrade certification in 2017 and established the Journey\u2019s End Foundation in 2020 to combat hunger, providing more than 4 million meals. <\/p>\n\n\n\n<p>Recognised as an environmental leader, Journey\u2019s End has won multiple awards for its ethical practices and water management, and is a World Wide Fund for Nature Conservation Champion and a founding member of the Sustainable Wine Roundtable, achieving carbon negative status.<\/p>\n\n\n\n<div contenteditable=\"false\" data-embed24=\"Images\" data-pos=\"middle\" id=\"embed_931d436e\">\n<div class=\"slide\"><img decoding=\"async\" alt=\"\" data-smallsrc=\"https:\/\/cdn.24.co.za\/files\/Cms\/General\/d\/11990\/adb2474a38304d67befc93d9d1dce8b2.jpg\" src=\"https:\/\/novanews.co.za\/districtmailhelderberg\/wp-content\/uploads\/2025\/03\/3c3e2f1871b048ebbdda53415600d914.jpg\" title=\"Thea van der Merwe, marketing manager at Journey\u2019s End.\"><p><\/p>\n<div class=\"caption\">Thea van der Merwe, marketing manager at Journey\u2019s End.<\/div>\n<div class=\"img_accreditation\"><span class=\"source\" style=\"display:none;\"><\/span><span class=\"photographer\" style=\"display:none;\"><\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Journey\u2019s End is delighted to announce the appointment of Stephanie von Oppell and Thea van der Merwe as the leaders of its marketing 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