When the Springboks played, and won, against England last Saturday at the Rugby World Cup in France, on the music front, the Spotify playlist Rugby Musiek\u2019s streams surged by 191%. <\/p>\n\n\n\n
The surge was not just limited to the Rugby Musiek playlist, searches for \u2018rugby\u2019 increased by 210% that same day in South Africa, and it seems the excitement was not just contained to the rainbow nation \u2013 globally, there was an increase of 82% for \u2018rugby\u2019 on Spotify.<\/p>\n\n\n\n
The rugby-focused playlist Rugby Musiek consists of new and well-known rugby-themed and patriotic songs such as Nkalakatha by Mandoza, Siya Kolisi by Robbie Wessels, and Saam Suid-Afrika by prominent Afrikaans musician Anlia Star (wife to Eben Etzebeth, the team\u2019s lock) alongside fellow artists Robbie Wessels and Karlien Van Jaarsveld. The latter covers the playlist. <\/p>\n\n\n\n
Since its launch, the playlist has seen more males, at 68%, leaning towards it than females. The data is not far off from the norm witnessed at stadiums during the Currie Cup, the domestic rugby union competition where most of the fandom is often male. <\/p>\n\n\n\n
\u201cSport unites people, and by the same token, music is universal. The Rugby Musiek playlist captures the spirit of unity, and this is possibly why South Africans turned to it to celebrate this win\u201d, says Henco Harmse, Spotify\u2019s Afrikaans Specialist Manager, Artist & Label Partnerships in South Africa. <\/p>\n\n\n\n
From an age group perspective, 35-55+ year olds who likely watched the 2019 Rugby World Cup excitedly as the Springboks took home the cup, are in the top three age groups streaming the playlist. 35-44 lead the pack at 28% followed by 45-54 at 19% then 30-34 and 55+ at 14% respectively. <\/p>\n\n\n\n
\u201cPost-streaming music, and culture at large crossed borders across the world with playlists as one of the conduits facilitating discovery on-platform\u201d, he says. Popular Afrikaans music artist Riaan Benad\u00e9 leads the all-time streams in South Africa and makes an appearance on the global all-time streams. <\/p>\n\n\n\n
On the South African front, two of his songs, Spontaan and Vat \u2019n Bietjie are at number one and three. American band TOTO\u2019s Africa, Irene-Louise Van Wyk\u2019s Tekkies Brand, and Elandr\u00e9\u2019s Vuur Op Die Water round up the top five. <\/p>\n\n\n\n
Globally, TOTO\u2019s Africa is on the top of the top five list with Right Said Fred\u2019s You\u2019re My Mate and Stand Up for the Champions right behind followed by Riaan Benad\u00e9\u2019s aforementioned songs. <\/p>\n\n\n\n
The Rugby World Cup comes to an end this coming weekend with the defending champions Springboks taking on New Zealand. <\/p>\n","protected":false},"excerpt":{"rendered":"
When the Springboks played, and won, against England last Saturday at the Rugby World Cup in France, on the music front, the Spotify playlist Rugby Musiek\u2019s streams surged by 191%.<\/p>\n","protected":false},"author":20,"featured_media":45893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_inclusive_language_score":"","_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","newspack_ads_suppress_ads":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","_crsspst_to_novanewscoza":false,"_crsspst_to_novanewscozacityvision":false,"_crsspst_to_novanewscozadistrictmailhelderberg":false,"_crsspst_to_novanewscozaeikestadnuus":false,"_crsspst_to_novanewscozahermanustimes":false,"_crsspst_to_novanewscozakomani-karoo":false,"_crsspst_to_novanewscozakougaexpress":false,"_crsspst_to_novanewscozamthathaexpress":false,"_crsspst_to_novanewscozanoordkaapbulletin":false,"_crsspst_to_novanewscozapaarlpost":false,"_crsspst_to_novanewscozapeexpress":false,"_crsspst_to_novanewscozapeoplespost":false,"_crsspst_to_novanewscozaswartlandgazette":false,"_crsspst_to_novanewscozatygerburger":false,"_crsspst_to_novanewscozaudexpress":false,"_crsspst_to_novanewscozavistanews":false,"_crsspst_to_novanewscozavrystaatkroon":false,"_crsspst_to_novanewscozaweskusnuus":false,"_crsspst_to_novanewscozaweslander":false,"_crsspst_to_novanewscozaworcesterstandard":false,"_eb_attr":"","_EventAllDay":"","_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":"","_EventShowMapLink":"","_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":"","_EventVenueID":"","_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":"","_VenueShowMapLink":"","_application":"","_batch_id":"","_company_name":"","_company_tagline":"","_company_twitter":"","_company_video":"","_company_website":"","_custom_id":"ef60551e-3c0f-49da-a540-d04bce6828aa","_EventDuration":"","_EventOrigin":"","_EventTimezoneAbbr":"","_featured":"","_filled":"","_job_expires":"","_job_location":"","_media_credit":"","_media_credit_url":"","_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_navis_media_can_distribute":"","_navis_media_credit_org":"","_OrganizerOrigin":"","_provider":"","_pum_built_in":"","_pum_default_theme":"","_pum_form_conversion_count":"","_remote_id":"","_remote_name":"","_remote_position":"","_report_frequency":"","_report_reference_dates":"","_send_attempts":"","_site_id":"","_sitemap_exclude":"","_sitemap_frequency":"","_sitemap_priority":"","_source_url":"","_subscription_period":"","_subscription_period_interval":"","_subscription_price":"","_tec_slr_enabled":"","_tec_slr_layout":"","_template_type":"","_ticket_end_date":"","_ticket_start_date":"","_tribe_aggregator_allow_multiple_organizers":"","_tribe_aggregator_content_type":"","_tribe_aggregator_file":"","_tribe_aggregator_finalized":"","_tribe_aggregator_hash":"","_tribe_aggregator_import_id":"","_tribe_aggregator_import_name":"","_tribe_aggregator_interactive":"","_tribe_aggregator_origin":"","_tribe_aggregator_post_status":"","_tribe_aggregator_preview":"","_tribe_aggregator_source_name":"","_tribe_aggregator_type":"","_tribe_default_ticket_provider":"","_tribe_hide_attendees_list":"","_tribe_rsvp_for_event":"","_tribe_ticket_capacity":"","_tribe_ticket_header":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":"","_tribe_ticket_version":"","_type":"","_VenueOrigin":"","_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_font_face_file":"","_wp_old_date":"","_yoast_wpseo_estimated-reading-time-minutes":"","_yoast_wpseo_focuskeywords":"","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_block-catalog":"","_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_job_listing_type":"","_yoast_wpseo_primary_nova_retailer":"","_yoast_wpseo_primary_publication":"","_yoast_wpseo_primary_tribe_events_cat":"","_yoast_wpseo_videositemap-duration":"","_yoast_wpseo_videositemap-rating":"","_menu_item_classes":[],"_tribe_modified_fields":[],"_wp_attachment_backup_sizes":[],"_wp_suggested_privacy_policy_content":[],"_yoast_post_redirect_info":[],"_yoast_wpseo_video_meta":[],"activation_date":"","archive_insertion_is_repeating":"","archive_insertion_posts_count":"","article_feature_media":"","article_feature_type":"","article_main_image_caption":"","article_media_icon":"","article_template":"","author_byline":"","background_color":"","block_editor":"","byline":"","cmplz_hide_cookiebanner":"","competition_end_date":"","contact_advertise_email":"","contact_advertise_phone":"","contact_editorial_email":"","contact_general_email":"","contact_general_phone":"","contact_office_hours":"","contact_physical_address":"","enabled":"","featured_image_custom_caption":"","featured_video_url":"","fields":"","font_body":"","font_header":"","frequency":"","headline":"","hide_border":"","icon":"","is_wp_suggestion":"","issuu_download_url":"","issuu_embed_url":"","language_version_url":"","large_border":"","name":"","nm_contact_name":"","nm_contact_number":"","nm_date_lost":"","no_overlay_background":"","node-url":"","obituary_born_date":"","obituary_died_date":"","obituary_memoriam_text":"","origin":"","overlay_color":"","overlay_opacity":"","overlay_size":"","placement":"","plural_label":"","post_author":"","post_id":"","post_language":"en","secret-key":"","sponsored_utm_campaign":"","sponsored_utm_content":"","sponsored_utm_medium":"","sponsored_utm_source":"","sponsored_utm_term":"","start_date":"","utm_suppression":"","video_embed_url":"","wp_pattern_sync_status":"","data_version":[],"enclosure":[],"pongrass_image":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_newspack_byline_active":false,"_newspack_byline":"","newspack_content_restriction_is_exempt":false,"scaip_prevent_shortcode_addition":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"newspack_spnsrs_tax":[],"publication":[],"class_list":["post-45891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n