Teboho Setena
The successful staging of the 2025 Bloem Show culminated with a notable increase in the attendance of patrons and exhibitors, despite the period being one day shorter than the previous year.
The just-ended event was held from 25 April to 3 May, with this consumer and business exhibition marking a milestone of 142 years.
This was the fourth Bloem Show after the Covid-19 pandemic, which resulted in the cancellation of the 2020 and 2021 instalments. These cancellations were due to global safety measures to prevent the spreading of the virus, which negatively impacted on the socioeconomic platform globally.
Elmarie Prinsloo, chief executive officer (CEO) of Bloem Show, attributed the slight drop this year to unfriendly weather conditions, but mentions success in the fact that it was another crime-free event.
“The show faced some weather-related challenges, including rain before the opening and a cold front during the final days. Thunderstorms caused a temporary halt in activities once, but overall the event was blessed with pleasant autumn weather.
“Throughout, the safety of all visitors remained a top priority. With three public holidays and a full school holiday week during the event, we welcomed 106 706 visitors, a notable increase of 6 000 from the last comparable event in 2019, despite a shorter nine-day duration due to the preceding Easter weekend.
“Although slightly lower than the 2024 edition, which spanned ten days, this year’s attendance still reflects strong public support during challenging economic times.”
The 2024 Bloem Show set the highest record in attendance of 126 427 visitors, translating to 17,65%, and reportedly was the highest since 2012 and post Covid-19.
Prinsloo said notable increases include 345 exhibitors and 60 food stalls.
The Creative Crafts and Arts section received 2 711 entries, more than last year’s 2 342, making it “the largest of its kind in South Africa”.
“The significant participation from schools and children highlighted the community’s pride and creative spirit,” said Prinsloo.
Agricultural products remain the mainstay of Bloem Show, with a record 408 dairy product entries received from various dairy producers across the country.
The agricultural programme featured 22 championship events with 5 759 animals –horses, cattle, sheep and goats – participating.
“The event, once again, confirmed its status as one of central South Africa’s premier shows, contributing significantly to the economic vitality of Bloemfontein and the Free State. Positive feedback was abundant, especially regarding the variety, quality and addition of new exhibitions.
“A heartfelt thank you goes out to every visitor, exhibitor, breeder, sponsor, service provider and media partner for their invaluable contributions for the support that has made Bloem Show 2025 not only a success, but a joyful experience for all – especially the many children and families who left with smiles and cherished memories,” said Prinsloo.
The hard work to prepare and ensure the 2026 edition’s successful staging is underway. It has since been confirmed the 2026 Bloem Show will be from 23 April to 2 May in the Free State capital of Bloemfontein.
