The search is on for talented young South Africans in a competition offering a whopping R20 000 in prize money to the winner.
The Fills Bold Designer Search is open to candidates between the ages of 18 and 35. The sponsor, South African maize brand Iwisa No1, launched the next generation competition to enable fashion innovators to step into the spotlight.
It challenges entrants to create a full set of streetwear clothing inspired by Iwisa No1’s legendary identity. The required set includes a T-shirt, jacket, pants, a bucket hat, tote bag and socks.
“Designs must draw on South Africa’s cultural heritage, while bringing in modern streetwear swagger. Think ‘local drip’ meets bold design thinking,” explained Sibongile Mooko, premier marketing executive.
The Fills Bold Designer Search is aimed at empowering young next-generation creatives to express themselves, connect with their culture and shape a bold new future.
“It’s about starting a movement that celebrates culture, creativity and confidence. It’s time to rise up and reimagine what ‘homegrown’ can look like.”
Entrants stand a chance to win cash prizes of up to R20 000 and a brand-new MacBook Pro.
The 20 finalists will have their work seen by some of South Africa’s most influential creatives, including Clinton Myeni, David Tshabalala and Anet Norval-Ferina.
“We want to ensure we maximise entrants’ exposure, as well as giving them a chance to be mentored by seasoned professionals who have their own inspiring stories of creative boldness and edginess. This is what creating runway revolutions is all about,” said Mooko.
“We’re committed to remaining timeless – consistently delivering value across generations while celebrating the richness of South Africa’s heritage.”
Submissions need to be shared online by 30 June, as per the entry guidelines and templates available at qr.premierfmcg.com/website/2000.
